Fierce Models and Fierce Artists were founded in 2008 in Los Angeles to operate alongside Fierce Entertainment, a literary and talent management and production company for film and television established in 2001.

Fierce Models represents men and women for print, runway, high fashion and commercial bookings. Fierce Artists represents photographers and hair and make-up artists.

Our goal is to assist in the full development of our clients' careers and personal potential. We steadily invest our energy to nurture and to protect.

We know no borders and look for opportunities on a global scale. We are part of a group that speaks ten languages and whose clients operate in dozens of countries.

Our team is led by Christopher Petzel, Lukas Faber and Betsy Schrader who joined the company from Ford Models in 2009.